Shlomo Eliahu and Mordecai Shechter, the brains behind Jerusalem of Gold, are two of the most well-known and esteemed names in Israel's business and entrepreneurial community. Their prestigious Tel Aviv project, "Gan Ha’Ir", is still an example of perfection, luxury and success. In the erection of Jerusalem of Gold, Eliahu and Shechter have utilized all the experience, vision and ability that have turned their other joint projects into financial successes well known among Israel's business community and the public at large.